Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Book Brief
BetaHacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Nonfiction | Book | Adult | Published in 2017320
Book • Nonfiction
2010s
2017
Adult
18+ years
Super Short Summary
Hacking Growth by Sean Ellis and Morgan Brown guides readers through a data-driven approach to achieving rapid and sustainable business growth. It outlines practical strategies and methodologies for startups and established companies, emphasizing experimentation, customer focus, and cross-functional team collaboration. The book also provides case studies and actionable insights for implementing growth hacking techniques.
Reviews & Readership
6,527 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
<Hacking Growth> by Sean Ellis and Morgan Brown is well-received for its practical insights into data-driven marketing and growth strategies. Readers appreciate the actionable steps and real-world examples provided. However, some criticize it for repetitiveness and a heavy focus on tech startups, which may limit applicability to other industries. Overall, it's a valuable resource for those in startups or digital marketing.
Who Should Read Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success?
Readers keen on business innovation, digital marketing, and startup culture will find Hacking Growth by Sean Ellis & Morgan Brown compelling. Ideal for fans of Lean Startup by Eric Ries and Crossing the Chasm by Geoffrey A. Moore, this book appeals to entrepreneurs, marketers, and product managers aiming to boost growth efficiently.
6,527 ratings
Loved it
Mixed feelings
Not a fan
Hacking Growth was co-authored by Sean Ellis, the entrepreneur who coined the term "growth hacking," a concept that has since become integral to the startup culture.
The book highlights real-world case studies from companies like Airbnb, LinkedIn, and Dropbox, demonstrating how innovative growth strategies propelled them to success.
Subscribe to discover more Fun Facts!
Co-author Morgan Brown is known for his expertise in growth and marketing, having held notable positions, including the VP of Growth at companies such as Facebook and Shopify.
Subscribe to discover more Fun Facts!
320
Book • Nonfiction
2010s
2017
Adult
18+ years
We’re just getting started
Add this title to our list of requested Study Guides!